I was interviewed recently by my great friend, journalist Katrina Fox who runs the awesome Vegan Business Media website (plus book of the same name)

Listen here

Here's the blurb:

In this episode, I interview Leigh-Chantelle from Epicentre Equilibrium, a social media and content creation specialist from Brisbane, Australia.

Leigh-Chantelle has run the online vegan community Viva la Vegan! since 2005, bringing positive education, information and vegan outreach to a worldwide audience through her blogs and videos.

She’s the author of several books including Expert Tips from Vegan Athletes, Fitness Fanatics & Exercise Enthusiasts; There’s a Vegan in the Kitchen: Viva la Vegan’s Easy and Tasty Plant-Based Recipes and What Do Vegans Eat? She’s also produced three recipe calendars, a plant-based Detox Diet eBook and a collection of other recipe eBooks.

For four years she ran the not-for-profit environmental awareness Green Earth Group which put on two successful all-vegan environmental festivals, and many smaller events, in Brisbane.

An accredited, although no longer practising, naturopath, nutritionist and western herbalist, speaker and consultant, Leigh-Chantelle brings together her diverse skill set to help small business owners with social media strategy, online marketing and content creation.

In this interview she talks about:

•    The importance of overcoming your fear of selling – and how a throwaway offer of help to a vegan brand helped Leigh-Chantelle launch a new career

•    How to stand out above the noise on social media

•    Why you must create your own high-quality branded content (and how to do it without becoming overwhelmed)

•    Ensuring your content is congruent with your brand

•    How to create visuals for products, services or industries that don’t lend themselves naturally to strong imagery

•    Online etiquette tips

•    And much more

Visit the Leigh-Chantelle website
Find out about Leigh-Chantelle’s services at the Epicentre Equilibrium website
Explore the Viva La Vegan! website
Check out books by Leigh-Chantelle

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Katrina has interviewed a HEAP of people.

Here's a few of my friends she has interviewed - I suggest you start with these!

• Jessica Bailey, The Cruelty Free Shop
• Kezia Jauron, Evolotus PR
• Jeremy Johnson, Vegan Perfection
• Seth Tibbot, Turtle Island Foods (Tofurky)
• Heather Lounsbury, Live Natural, Live Well
• Georgie Campbell, Addiction Food